Overview: Seeking a skilled Digital Marketing Manager to lead and innovate in digital marketing efforts for a dynamic franchise operation. This position focuses on managing digital campaigns, specialized in localized SEO, lead generation, and campaign optimization. Ideal candidates will be collaborative, strategic, and passionate about enhancing brand presence online. Key Responsibilities: Localized SEO and Site Management: Craft and implement strategies for localized websites, adhering to SEO best practices. Analytics & Optimization: Monitor, analyze, and optimize digital campaign performance. Social Media & Content: Manage social media strategy, content planning, and local franchisee engagement. Franchisee Support: Develop and enhance digital strategies and webpages for franchisees. Vendor Coordination: Oversee the transition to and collaboration with new digital vendors. Launch Campaigns: Lead digital marketing initiatives for new locations and expansions. Lead Generation & Branding: Improve lead quality and online brand presence, including reputation management. Qualifications: Minimum 3 years of experience in digital marketing. Expertise in SEO, social media, and lead generation. Strong analytical skills and data interpretation capability. Excellent communication skills. Creative problem-solving approach. Candidates passionate about digital marketing and eager to drive success in a confidential franchise setting are encouraged to apply.